Merry Christmas readers. Shanny in the City was just gifted this cool car graphic design from Sign Source Solution vehicle wraps. Behold my new pink Mini!
My business was one of the few picked by the company for their free promotional design campaign, and its odd they selected me as I don’t even have a car right now, and certainly don’t have a 2015 Mini Cooper. But after all I’ve learned about vehicle wrapping, I think I might just get one.
Its a fact, one of the best ways small business owners like me can make big impressions in their community is by wrapping a company vehicle entirely in printed vinyl that displays their business logo and a call to action. Car decals work all year long, three hundred and sixty five days per year, and think about how every single mission I go on downtown would help spread the word about my matchmaking and events business. But only if I’m a good driver 🙂 Don’t laugh, vehicle wrapping can backfire big time if you’re a bad driver, or worse an angry driver.
Statistics in the Outdoor Advertising Association of America (OAAA) market reports showcase vehicle wraps as the lowest cost-per-impression business signage solution. Amazingly, just one vehicle wrap can generate between 30,000 and 70,000 daily ‘branding’ impressions. A single wrapped vehicle driving and parking in and around local service areas can really increase awareness among those who live, work or attend school in the area Parked vehicles attract the attention of pedestrians, especially in busy urban settings, like the sidewalks out front of most of my events and seminars..
This free design you see above would normally cost between two and three hundred bucks, but now its mine for free and I can take it anywhere. However this company is very cost effective and has a very good reputation – they said they would do this particular wrap for me for only $1250 because its a small car and I have the design already. Now I just have to get a brand new Mini Cooper.
What do you guys think? Should I do it?